The marketing services company I ran for more than 30 years occasionally partnered with ad agencies whose clients needed the specialized form of demand generation we delivered. It was for that reason that I found myself in the lobby of …
Tag: branding
Will the Dogs Eat the Dogfood?
I’ll never forget the first time I heard this expression — which is, of course, a rather crude way of asking if a certain product or service has appeal to one or more target market segments. I was sitting in …
Matching Your Brand to Customers’ Self-Expression
As part of my report “25 Tips for Renewable Energy Businesses” I include an idea that I call “Match Your Brand to Customers’ Self-Expression.” I believe that the most fundamental ingredient in successful marketing is understanding your target market’s “self-concept.” Generally, …
Matching Your Brand to Customers’ Self-Expression Read More »
