I’ve spent my career of 30+ years developing skills at telling stories. In particular, I learned how to take a product whose benefit set is potentially confusing, or may be something of a snooze, and explain in riveting detail how …
Tag: H-P
"Pull-Through" Marketing for 2GreenEnergy Client WindStream, Leader in MicroWind
Over the 30 years I’ve been a business consultant to the large tech companies of the world (H-P, IBM, 3M, Sony, Philips, FedEx, Agfa, Microsoft, Oracle, Litton, etc.) I’ve seen the value of selling through sales channels of various types: value-added resellers, dealers, and …
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Tagged with: 3M, Agfa, coal-fired power plants, dealers, distributors, FedEx, H-P, IBM, incentive for channel partners, LCD projectors, leader in microwind, Litton, Microsoft, microwind, Oracle, Philips, Philips Electronics, pull-through marketing, reduce the burning of coal, sales channels, Sony, value-added resellers, Wind Energy, wind power, WindStream
Clean Energy's Bad Ideas
2GreenEnergy reader Rebecca asks: When you’re approached by budding inventors or experienced ones, how do you manage to filter out those who are true and honest from those who are a sham? Good question. It’s not something that can be …
Tagged with: 3Com, 3M, ABB, AT&T, bad ideas, BASF, clean energy, clean energy crackpots, clean energy frauds, clean energy inventors, H-P, IBM, Litton, Magnavox, Microsoft, Mitsubishi, Oracle, Philips Electronics, physics, Pioneer, Renewable Energy, Sony, Unisys, Xerox
Corporate Culture and Electric Vehicles
Bruce Hamilton writes: (I’m) VP of Business Development (with) an MSEE and 40+ years of engineering and marketing management experience in all types of electronics companies. I have found good opportunities for my company to enter the solar PV inverter …
Tagged with: alternative energy, clean energy, corporate culture, electric vehicle, green energy, H-P, IBM, Renewable Energy, solar energy, solar panel, solar power, Sony
