In 1995 or so, following a very successful marketing program I had performed for Hewlett-Packard, my client spokesperson did a video testimonial in which he commented on the need to go outside his company’s own internal promotions team as follows, …
Tag: Hewlett-Packard
Planetary Wisdom and the Keystone XL Pipeline
Like everyone, I’ve always been impressed with the winners of the Nobel Prize. My favorite personal experience along these lines goes back to my younger days in which I chronicled the Nobel laureates in protein chemistry when I was a …
Tagged with: Barack Obama, Dalai Lama, Hewlett-Packard, Keystone pipeline, Linus Pauling, Nobel Peace Prize, Nobel Prize
Developing a Reseller Strategy for WindStream, Leader in MicroWind
Anyone who’s ever used a reseller channel (dealers, retailers, VARs, distributors, mass merchandisers, etc.) knows that this whole approach to marketing and sales is the ultimate “double-edged sword.” The most obvious benefits include an enormous and more-or-less instant expansion of …
Developing a Reseller Strategy for WindStream, Leader in MicroWind Read More »
Tagged with: clean energy, dealers, development of sales channels, distributors, Electric Vehicles, EVs, Hewlett-Packard, internal combustion engine, leader in microwind, mass merchandisers, microwind, renewable energy marketing and sales, renewables, reseller channel, reseller strategy, retailers, VARs, Wind Energy, wind power, WindStream
Thanks to Ray Lane For His Contribution to “Is Renewable Really Doable?”
I’ve had the pleasure of bumping into Ray Lane at numerous industry conferences, and have been lucky enough to hear him speak on subjects that include the financing of renewables and electric transportation. I was thrilled when he accepted my …
Thanks to Ray Lane For His Contribution to “Is Renewable Really Doable?” Read More »
Physicist Jim Boyden on Clean Energy
Jim Boyden earned his Ph.D. in physics from Cal Tech the same year I graduated from kindergarten (1960). I joked with him during our interview this morning: “So, while I was trying to master the alphabet, you had risen to …
2GreenEnergy's Craig Shields … At Your Service
Do you ever worry that launching your products — aimed as they are on disruptive innovation – will fail to resonate in the marketplace of ideas? …that your “elevator pitch” – perhaps even your entire business model – will fail …
Tagged with: 2GreenEnergy's Craig Shields, 3Com, 3M, AT&T, FedEx, Fujitsu, General Motors, Hewlett-Packard, IBM, ITT, Litton, National Semiconductor, Nortel Networks, Oracle, Pacific Telesis, Penske, Philips Electronics, Porsche Motor Cars, Sony, Unisys, Xerox
