I had the good fortune to meet Barbara Vergetis Lundin (pictured) in the press room of the National Clean Energy Summit at which President Obama was speaking last November; this was shortly after her company bought out “Smart Grid News” …
The theme of my new book project (working title is “Bullish on Renewable Energy – Eleven Reasons Why Clean Energy Investors Can’t Lose”) is that the economic factors that are making clean energy cheap are heading forward at a rate …
Like Jesse Berst, my colleague at SmartGridNews, I too am suspicious of claims that consumers of electrical power are motivated solely by lower costs. However, I find it hard to believe that some of these other benefits of smart grid, …
For 25 years, I made my living as a marketing consultant to the Fortune-sized tech and industrial companies: IBM, HP, FedEx, Sony, etc. My company, Mueller/Shields, had a few defining characteristics in its approach that we tried to make a …
Smart Grid: Addressing the Hot-Buttons of the Target Market Read More »
Here’s a free webinar on smart cities from research firm Frost and Sullivan that I think I’ll attend. They see the subject growing in importance to a $3.3 trillion industry by 2025. Needless to say, that’s a huge amount of …
Writing for Smart Grid News, Jesse Berst explains that the Obama administration’s call for a multi-billion-dollar grid upgrade could backfire, as his opponents are so aggressive with their attacks, and will be quick to label this more governmental waste. That’s …
Here’s an article that illustrates a principle I often discuss here: the lack of proper incentives and regulation to get the power utilities to embrace energy efficiency. As a society, we need to use less energy, but that will only …
Energy Efficiency Sounds So Good, But Where Are the Incentives To Make It Happen? Read More »