A reader introduces his company: We are Zion Solar. Our company is a concept-stage solar generator designer and manufacturer. We are based in Los Angeles, CA. The idea is to build beautiful and powerful off-grid solar generators. Our deck linked …
Advice to Solar PV Entrepreneurs: Begin with Market Research Read More »
Last night’s talk at Catalyst for Thought was on the subject of validating one’s market, which happens to be the core of the business I ran for almost 30 years. Thus I heard a great number of my own words …
[youtube http://www.youtube.com/watch?v=IzAL0W9I4u8&w=425&h=349] In this episode of the 2GreenEnergy Video Report, I discuss the use of market research to gauge the overall size of a target market.
In response to my complaint about Deloitte’s recent market research study on electric vehicles in which it was clear (to me at least) that they had surveyed irrelevant people as thus missed the mark with their conclusions, a gentleman named …
My fine friend and 2GreenEnergy associate Terry Ribb did a long and productive stint at Deloitte Consulting, and thus I tend to put special value on the reports I get from that esteemed organization. But when it comes to market …
EV Adoption Curve — Market Research of Questionable Validity Read More »
One of my most important jobs here at 2GreenEnergy is speaking with the few dozen people who call or write each week looking for help with their clean energy projects. I conduct these interviews with an eye toward helping out …
I’ll never forget the first time I heard this expression — which is, of course, a rather crude way of asking if a certain product or service has appeal to one or more target market segments. I was sitting in …
I thought it might be a good idea to make a list of the types of activities that have been most helpful to our clients in renewable energy and electric transportation. At the top of that list is market research. …
Clean Energy Businesses Need Precise Market Insights Read More »
New Years is a time-honored opportunity to make mid-course corrections in one’s activities in life. To that end, let me talk briefly about the business side of 2GreenEnergy, and note that all of us here at 2GreenEnergy intend to make …
“It’s distinctive without being bizarre.” This is the description that Plug-In America’s Paul Scott bestowed upon the new Nissan Leaf, a sleek electric vehicle that will be introduced in the US next fall. I finding this telling, as it’s what …
