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Tag: positioning

Positioning: Still an Important Subject, Albeit Frequently Overlooked

Posted on August 28, 2015 by

craigshields Posted in Renewables - Business

I just came across an amusing reminder on the subject of market positioning in cleantech. We all remember the notion of positioning from its emergence in the 1970s. In brief, it means communicating a new idea via a comparison to …

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Tagged with: Induction Energy Feed Water Re-Heat Steam Waste Heat Recovery Regenerative Steam Cycle Electric Power – Evaporative Fresh Water Production CoGen Facility, market positioning in cleantech, positioning, power plant

Will the Dogs Eat the Dogfood?

Posted on February 1, 2010 by

Craig Shields Posted in Renewables - Business

I’ll never forget the first time I heard this expression — which is, of course, a rather crude way of asking if a certain product or service has appeal to one or more target market segments. I was sitting in …

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Tagged with: branding, market research, positioning