I’ve been chatting with an old friend who, like me, had a long career in marketing; she became a VP at Grey Advertising. She told me about her experience at a practice round for the PGA Championship (that starts today …
Marketing Can Be Shameless, and the Products It Promotes Can Be Harmful Read More »
A reader notes: Craig, the world desperately needs advocates like yourself. My fear is that wasting your talents on impractical rhetoric is irresponsible…. (I fear) you are squandering your considerable talent and credibility by embarking on a fruitless and erroneous crusade. …
Combining the Philosophies of Environmental Advocacy with Entrepreneurial Spirit Read More »
Frequent commenter MarcoPolo took some level of umbrage with my post in which I mentioned that the largest public university in the U.S. had divested itself from fossil fuels. His main point: damaging the oil companies’ profits would send the economy …
It’s about time for me to re-offer a free service that I’ve been delivering happily for the last seven years: business plan evaluation. Suppose you have an idea for a cleantech business—anything in renewable energy, electric transportation, smart-grid, energy storage, sustainable …
Until the last quarter of the nineteenth Century, the use of electrical power had only a very few functions within American industry and commerce. However, with Thomas Edison’s invention of the first electric light bulb featuring a long-lasting filament in …
Regarding my post: The Path to Clean Energy, a university professor in Arizona notes: Craig, I agree with everything, save one thing: why can’t we lead a worldwide effort to spaced-based solar, with huge energy fields in China and India to …
It is true that humankind may be the beneficiary of a radical new approach to energy that will come along and save us from the vast environmental damage that our use of fossil fuels is wreaking upon our planet.
A reader notes: Renewable power generation technology faces three inherent problems: transmission, storage, and intermittent generating dynamics. Large scale economically viable storage solves the problems of all three to a major extent. We can but live in hope, and encourage all those …
What the Migration to Renewable Energy Looks Like Read More »
We occasionally encounter people who are steadfast in their belief that, because solar and wind are variable resources, renewable energy cannot power the world. But these folks miss some important points: No one with any education in the subject is …
The analysis and implementation of security systems in the Smart Grid is a challenge, but also an important task and commitment for those who must develop this technology. This is especially true considering the amount of the potential damage that …
From 2GreenEnergy Intern Fabio Porcu: The Cyber Security of Smart Grids Read More »
