I have not checked out the authenticity of this meme, but I hope it’s real. FWIW, I have noticed that there are bloggers hired by the Fortune 500 to make points similar to this one. To whomever wrote this: Well …
Tag: social media
Before Social Media
Those under 50 years of age have probably never used one of these, and young people are even unlikely to know what it is. Until the advent of the Internet in the mid-1990s, along with email (the “killer” app), the …
Waste Plastic in Our Oceans
I’m just finishing up a writing assignment for a company in the biodegradable plastics space. The client is in the rare, if not unique position of facing literally zero marketing challenges; prospective customers like Nestles and McDonald’s are beating a …
Excellent Climate Change Graphic
Until I tripped across the video below, I hadn’t realized that U.S. astronaut Chris Hadfield was such a rock star on social media. He has tons of cool and quite popular videos where, for instance, he debunks myths about space.
Social Media Can Bite You in the Backside
I wrote a few years ago several white papers, e.g., “25 Tips for Renewable Energy Businesses,” in which I provided tips for cleantech companies, focusing largely on marketing. A point I highlighted a couple of times was the use of …
Facebook Is Home To Some Really Hateful and Ignorant Stuff
I spend a decent amount of time on Facebook, staying in touch with old friends and trying to build a strong social media presence for 2GreenEnergy. To say the very least, this activity has its ups and downs; in particular, …
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2GreenEnergy on Social Media
I find all this work I’m doing on Facebook, Instagram, Twitter, LinkedIn, Google+, etc., to be invigorating. Instagram is particularly cool, insofar as it calls upon me to be ever-vigilant for interesting photographs that I can, perhaps, pair up with …
2GreenEnergy on Instagram
Brian Bernhard of Blight Productions is helping me expand our presence on social media, where some of the principles of success are not completely obvious. One that makes perfect sense, however, is that content should contain a bare minimum of sales/marketing …
Social Media Can Offer Messages of Peace, Kindness, Sustainability
With all the effort the world’s top marketing minds are putting behind social media and getting something to go viral, one would think there would be something of a recipe associated with success. Yet there doesn’t seem to be one, …
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Social Media Promotes Good Causes, Though Commonly Backfires on Bad Actors
Here’s a video that reminds me of a few key points in the use of social media and the quest to make a certain piece of content go viral. First, it needs to be so appealing that it achieves “critical …
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