In marketing, the idea of “positioning” is rooted in the notion that we have space in our minds for precious few ideas, and we tend to associate the people, the products, and the companies in our lives with single concepts. …
Here is guest blogger Mike Brace’s letter to his representative Geoff Davis (R-KY) on the Obama Administration’s choice of projects that received funding in this round under ARPA-E. You’ll notice that he shares the many of the same sentiments that …
More on ARPA-E's Funding of Clean Energy – from Guest Mike Brace Read More »
I must say that I’m disappointed in this list of clean energy projects that the Obama Administration is funding with its stimulus money under ARPA-E. I use the word disappointed, a considerable understatement, insofar as I promised some of my …
A Disappointing List of Alternative Energy Projects Read More »
I marvel at how different the 2009 “Business of Plugging In” conference was in comparison to a number of the other shows I’ve attended recently on renewable energy and electric transportation. Perhaps most obvious was the attention on job creation …
The "Business of Plugging In" Conference – Continued Read More »
As the name suggests, “The Business of Plugging In” conference in Detroit this week was about business — the profit motive — and there is nothing wrong with that. Yet, though there is widespread agreement that the world should migrate …
For some reason, I have come across a great number of reports recently of people claiming to have solved the riddles of the universe. As I’ve written elsewhere, I try to review all such suggestions with an appropriate mixture of …
Renewable Energy and the Riddles of the Universe Read More »
I was delighted to see Siemens’ recent acquisition of Israel-based Solel Solar Systems for US$418 million. To me, this again signals mega-corporations’ commitment to the concentrating solar thermal power (CSP) market. René Umlauft, CEO of Siemen’s Renewable Division remarked in …
Siemens Buys Solel, Signals Commitment to Solar Thermal Read More »