I’ve spent my career of 30+ years developing skills at telling stories. In particular, I learned how to take a product whose benefit set is potentially confusing, or may be something of a snooze, and explain in riveting detail how …
Tag: Sony
Put Craig Shields and His Associates to Work as Your Plug-In Marketing Department
My marketing associates and I are available to take on additional work for clients at this point. If you’re struggling to find a world-class source of talent in any of the following five arenas, please let me know and let’s …
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Tagged with: 3Com, 3M, ABB, and rep organizations, beta test customers, contract manufacturers, Craig Shields Plug-In Marketing Department, development of sales channels, distributors, FedEx, generating content for your blog, industry luminaries, Marketing Strategy Branding Positioning, Microsoft, Oracle, Philips Electronics, Porsche, regulatory and advisory bodies, Sony, technology licensees
"Pull-Through" Marketing for 2GreenEnergy Client WindStream, Leader in MicroWind
Over the 30 years I’ve been a business consultant to the large tech companies of the world (H-P, IBM, 3M, Sony, Philips, FedEx, Agfa, Microsoft, Oracle, Litton, etc.) I’ve seen the value of selling through sales channels of various types: value-added resellers, dealers, and …
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Tagged with: 3M, Agfa, coal-fired power plants, dealers, distributors, FedEx, H-P, IBM, incentive for channel partners, LCD projectors, leader in microwind, Litton, Microsoft, microwind, Oracle, Philips, Philips Electronics, pull-through marketing, reduce the burning of coal, sales channels, Sony, value-added resellers, Wind Energy, wind power, WindStream
Clean Energy's Bad Ideas
2GreenEnergy reader Rebecca asks: When you’re approached by budding inventors or experienced ones, how do you manage to filter out those who are true and honest from those who are a sham? Good question. It’s not something that can be …
Tagged with: 3Com, 3M, ABB, AT&T, bad ideas, BASF, clean energy, clean energy crackpots, clean energy frauds, clean energy inventors, H-P, IBM, Litton, Magnavox, Microsoft, Mitsubishi, Oracle, Philips Electronics, physics, Pioneer, Renewable Energy, Sony, Unisys, Xerox
2GreenEnergy's Craig Shields … At Your Service
Do you ever worry that launching your products — aimed as they are on disruptive innovation – will fail to resonate in the marketplace of ideas? …that your “elevator pitch” – perhaps even your entire business model – will fail …
Tagged with: 2GreenEnergy's Craig Shields, 3Com, 3M, AT&T, FedEx, Fujitsu, General Motors, Hewlett-Packard, IBM, ITT, Litton, National Semiconductor, Nortel Networks, Oracle, Pacific Telesis, Penske, Philips Electronics, Porsche Motor Cars, Sony, Unisys, Xerox
Corporate Culture and Electric Vehicles
Bruce Hamilton writes: (I’m) VP of Business Development (with) an MSEE and 40+ years of engineering and marketing management experience in all types of electronics companies. I have found good opportunities for my company to enter the solar PV inverter …
Tagged with: alternative energy, clean energy, corporate culture, electric vehicle, green energy, H-P, IBM, Renewable Energy, solar energy, solar panel, solar power, Sony
