Tag: Wind Energy

Here’s an article that speaks to the on-again-off-again aspect of legislation in the U.S. with respect to incentives for renewables – in this case, wind energy.  Apparently, it’s hard to find sources of capital when there are last-minute, unpredictable changes …

Wind Energy's Last-Minute Extension of the Production Tax Credit Read More »

Tagged with: , , , , , , , , ,

Glenn Doty notes with sadness: What would be nice is if someone actually tried to nail down a rough estimate for the global net economic benefit, and the national net economic benefit, for different paced CO2 reduction strategies. The fact …

Will Environmentalists Engage in a Cost/Benefit Dialog? Read More »

Tagged with: , , , , , , , , , , , , , , , , , , , , , , ,

The people at ACORE, the American Council on Renewable Energy totally “get it.”  Below is a reprint of part of their piece, “Renewable Energy Industry Achievements for 2012.”  In case it’s not obvious, the operative word here is “industry.”  ACORE …

Renewable Energy "Industry" Achievements for 2012 Read More »

Tagged with: , , , , , , , , , , , , , , , , , , , , ,

The other day I asked my friend Paul Scott, who co-founded the EV advocacy group Plug-In America and currently sells the Leaf at the Nissan dealership in downtown Los Angeles, about environmentally friendly cars, specifically about the real environmental benefits …

Environmentally Friendly Cars Read More »

Tagged with: , , , , , , , , , , ,

Paul from Australia writes: I’d be interested in your views on the microwind market in the U.S., as here in Australia uptake has been generally slow apart from a few `demonstration` sites. To be honest, I believe that the best …

The Market for MicroWind Read More »

Tagged with: , ,

Regular readers at 2GreenEnergy.com may have noticed the flurry of five quick blog posts over the last week or so on WindStream, a client of ours in the “microwind” space (i.e., small, inexpensive wind turbines).  I thought I’d provide this …

MicroWind — Examining the Marketing Processes Read More »

Tagged with: , , , ,

Over the 30 years I’ve been a business consultant to the large tech companies of the world (H-P, IBM, 3M, Sony, Philips, FedEx, Agfa, Microsoft, Oracle, Litton, etc.) I’ve seen the value of selling through sales channels of various types: value-added resellers, dealers, and …

"Pull-Through" Marketing for 2GreenEnergy Client WindStream, Leader in MicroWind Read More »

Tagged with: , , , , , , , , , , , , , , , , , , , , , , , ,

Anyone who’s ever used a reseller channel (dealers, retailers, VARs, distributors, mass merchandisers, etc.) knows that this whole approach to marketing and sales is the ultimate “double-edged sword.”  The most obvious benefits include an enormous and more-or-less instant expansion of …

Developing a Reseller Strategy for WindStream, Leader in MicroWind Read More »

Tagged with: , , , , , , , , , , , , , , , , , , ,

It looks like I’ll be taking on some marketing responsibilities for my client WindStream, a start-up with a fabulous breakthrough in “microwind,” i.e., small, inexpensive, easily installed wind turbines. I certainly won’t be able to publish every aspect of the …

WindStream, Cost-Effective Breakthrough in MicroWind, Targets Schools Read More »

Tagged with: , , , , , , , , , , , , ,

EPRI, the Electric Power Resource Institute, is a non-profit organization that functions to perform research and provide assistance in the development of advanced systems in generation, delivery and use of electricity.  I’m sure there was a time a few decades …

Migration To Smart-Grid Requires New Thinking Read More »

Tagged with: , , , , , , , , , , , , ,