Denmark is held up as one of the great success stories when it comes to wind power – and it is. Half of Denmark’s electricity consumption will be generated by wind power in just seven years time. But Denmark has other …
Tag: wind power
Denmark: The Power of Feed-in Tariffs
Tagged with: Denmark, energy, feed in tariff, renewable, Renewable Energy, wind, wind power, wind turbine
Trip North to See Xzeres, Important Player In Small Wind
I’m on my way to Portland, OR this morning to do a marketing needs assessment for Xzeres, an important player in small wind (anything under 200 kilowatts). This is a beleaguered industry if there ever were one; there have been …
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From Machine Design: New Device for Extracting Energy from Wind
Here’s a renewable energy idea that frequent commenter Tim Kingston sent me. It doesn’t seem reasonable, but I thought I’d ask the physicists out there to comment. It’s a device that emits tiny droplets of water from electrical conductors (copper …
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From Guest Blogger R. Hoyal: Renewable Energy Advances In The Tourism Industry
Tourism is an important part of the economy; it creates jobs and brings in outside money to a community. The problem is that by its very nature, tourism can be harsh on the environment as lots of energy and resources …
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Tagged with: alternative energy, biofuels, clean energy, concentrated solar power, electric vehicle, Electric Vehicles, energy efficiency, energy policy, energy storage, environment, green energy, photovoltaics, Renewable Energy, solar energy, solar panel, solar panels, solar power, Wind Energy, wind power, wind turbines
Renewable Energy "Industry" Achievements for 2012
The people at ACORE, the American Council on Renewable Energy totally “get it.” Below is a reprint of part of their piece, “Renewable Energy Industry Achievements for 2012.” In case it’s not obvious, the operative word here is “industry.” ACORE …
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Tagged with: Acore, American Council on Renewable Energy, Big Oil, biofuels, clean energy, Denny McGinn, Ed Rendell, Electric Vehicles, EPA, EVs, fossil fuels, geothermal, hydroelectric power generation, oil companies, renewable energy industry, Renewable Energy Industry Achievements for 2012, repeal subsidies for the oil companies, solar energy, solar energy industry, solar power, Wind Energy, wind power
Environmentally Friendly Cars
The other day I asked my friend Paul Scott, who co-founded the EV advocacy group Plug-In America and currently sells the Leaf at the Nissan dealership in downtown Los Angeles, about environmentally friendly cars, specifically about the real environmental benefits …
MicroWind — Examining the Marketing Processes
Regular readers at 2GreenEnergy.com may have noticed the flurry of five quick blog posts over the last week or so on WindStream, a client of ours in the “microwind” space (i.e., small, inexpensive wind turbines). I thought I’d provide this …
"Pull-Through" Marketing for 2GreenEnergy Client WindStream, Leader in MicroWind
Over the 30 years I’ve been a business consultant to the large tech companies of the world (H-P, IBM, 3M, Sony, Philips, FedEx, Agfa, Microsoft, Oracle, Litton, etc.) I’ve seen the value of selling through sales channels of various types: value-added resellers, dealers, and …
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Tagged with: 3M, Agfa, coal-fired power plants, dealers, distributors, FedEx, H-P, IBM, incentive for channel partners, LCD projectors, leader in microwind, Litton, Microsoft, microwind, Oracle, Philips, Philips Electronics, pull-through marketing, reduce the burning of coal, sales channels, Sony, value-added resellers, Wind Energy, wind power, WindStream
Developing a Reseller Strategy for WindStream, Leader in MicroWind
Anyone who’s ever used a reseller channel (dealers, retailers, VARs, distributors, mass merchandisers, etc.) knows that this whole approach to marketing and sales is the ultimate “double-edged sword.” The most obvious benefits include an enormous and more-or-less instant expansion of …
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Tagged with: clean energy, dealers, development of sales channels, distributors, Electric Vehicles, EVs, Hewlett-Packard, internal combustion engine, leader in microwind, mass merchandisers, microwind, renewable energy marketing and sales, renewables, reseller channel, reseller strategy, retailers, VARs, Wind Energy, wind power, WindStream
WindStream, Cost-Effective Breakthrough in MicroWind, Targets Schools
It looks like I’ll be taking on some marketing responsibilities for my client WindStream, a start-up with a fabulous breakthrough in “microwind,” i.e., small, inexpensive, easily installed wind turbines. I certainly won’t be able to publish every aspect of the …
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Tagged with: and drag vs. lift fluid dynamics, astronomy / the solar system, conservation of energy, cosmology / The Big Bang, electricity and magnetism, marketing, microwind, photo-electric effect, the particle nature of light, wind as part of meteorology, Wind Energy, wind power, wind turbines, WindStream
