Amory Lovins at the “Eco-Nomics” Conference

I hope Amory Lovins doesn’t think I’m stalking him.  He certainly could get that impression, as I’ve approached him twice in the past three days — Wednesday after his incredible talk at the University of California at Santa Barbara, and today at the Wall Street Journal’s  “eco-nomics” conference just a few miles away.   Technically, today, it was my friend Jeff Brothers, solar developer extraordinaire, who, when the session was over, suggested that we make a trade: a signed copy of Is Renewable Really Doable? for a signed copy of Lovins’ Reinventing Fire.  

Again, the fact that most people don’t even know who Lovins is speaks volumes about the state we’re in as a planet, and what a poor job the media is doing in its coverage of environmental issues.