My friend Jon LeSage, senior journalist in the green vehicle space, writes: In this year of declining plug-in and hybrid sales (and small cars losing share to pickups and SUVs), there’s been a lot of interest in exploring ways to reach consumers. A special report released last week by research firm Shelton Group delved into what’s working in reaching consumers with an interest in green products – marketing buzzwords that are effective with consumers. It’s been interesting to view the study’s findings, and to have first-hand experience with how market research firms are structuring their studies for automaker clients.
I wouldn’t overthink this. Read more ›
According to the Writers Almanac: It was on this day in 1837 that Ralph Waldo Emerson delivered a speech entitled “The American Scholar” to the Phi Beta Kappa society at Harvard University. …. (It) was the first time he explained his transcendentalist philosophy in front of a large public audience. He said that scholars had become too obsessed with ideas of the past, that they were bookworms rather than thinkers. He told the audience to break from the past, to pay attention to the present, and to create their own new, unique ideas. Read more ›
Josh Velson, a chemical engineer with a self-described “nerd rage problem” writes: Will water desalination be a global solution for water scarcity?
I really don’t understand what a nerd rage problem is, but fortunately, I do have an answer to your question. It’s no, unless our civilization develops clean and extremely inexpensive sources of energy, which is needed in enormous quantities to separate the water from the salt. Read more ›
Here’s a quick discussion on my piece Even the Elites Can’t Escape the Global Community, Living As It Does on One Small Planet, in which I made reference to my disappointment in my fellow college alum George Will as follows: Read more ›
I noticed in this post from guest blogger Jordan: “Technically, we (at BMW are) ready to put fuel-cell cars on the road, but so far it remains too expensive,” said Axel Ruecker, who works in BMW’s fuel-cell technology development team. “Making fuel-cell technology a reality is a task not just for car makers, but for the whole of society.”
I got news. It isn’t happening. And is it possible that Mr. Ruecker somehow doesn’t know that? Read more ›
Over the past four years, BMW has been collaborating with Toyota on different projects that have to do with development of fuel-cell technologies, in an effort to accelerate the commercialization of hydrogen-powered vehicles. Among other things, this collaboration has been focused on the development of a high-performance fuel-cell car, which would be able to compete with the all-electric models offered by Tesla Motors. Read more ›
Here’s a wonderful article that summarizes nicely the state of our planet vis-à-vis climate change and the politics that surrounds it. Note: It wasn’t government that abolished slavery and apartheid; it was people like you and I who had simply had enough, and left the governments of the day no choice but to implement the changes that the citizens demanded.
The situation is the same here. If we’re going to survive this crisis, it will happen precisely because we insist upon the cessation of the ever-escalating eco-demolition that defines our world of today.
I just came across an amusing reminder of the subject of market positioning in cleantech. We all remember the notion of positioning from its emergence in the 1970s. In brief, it means communicating a new idea via a comparison to something that is already well-established and much-loved in the customer’s mind.
A good example in today’s world might be the energy beverage “Rockstar.” Its target audience loves rock stars; young people aspire to party like them, travel like them, have sex like them, drive fast cars like them, and just exude a kind of high-frequency “zap.” Read more ›
(The language used in the diagram here is Estonian. – ed)
Today we are all aware of the longstanding water shortage in California that threatens crop production and can lead to restrictions on commercial and domestic use of water. What may not be as readily apparent is that it can also reduce the supply of electricity. The turbines in hydroelectric dams are turned by the force of falling water, and too little water directly impacts their ability to produce electricity.
How Drought Impacts Hydroelectric Power Production
Read more ›