Like a Hot Potato — How I’m Dropping Idea for Title to Book on Renewable Energy

My thanks to all who provided an opinion on my (admittedly pessimistic) title for my new book. In all my years of market research, I’ve never seen anything like the near complete unanimity of viewpoint that came back in that survey, i.e., that the title is too negative, and therefore unappealing.

And in truth, though the book does grapple with the tough realities associated with the migration to renewables, it certainly suggests that there is hope for mankind. So… GONE! I’m dropping that title like a hot potato. Thanks again.