[The Vector] From the Private Sector: American Business Leaders, including Bill Gates, Call for Immediate Renewable Energy Push

Bill Gates and GE Chair Jeff Immelt at AEIC press conference, courtesy AEIC

A group of top business leaders are working together and formed The American Energy Innovation Council (AEIC) in a call for action on renewable energy. They are emphasizing the need to correct the “deficient” American energy system. The Council states that we: need a call for investment, need reforms to create jobs, need to address environmental issues and need to address national security. They have been meeting with the White House and Congressional leaders.   Their report is entitled “A Business Plan for America’s Energy Future” and states that reform and strengthening of U.S. investment in innovation is a most critical element to securing our future.      Read More »

The Coming Green Energy IPO Bonanza

Bloomberg New Energy Finance is reporting that 19 alternative energy companies plan IPOs this year intended to raise a combined total of nearly $10 billion. Most will likely will be announced over the next few months. Announced IPOs range from EV carmaker Tesla to Spanish solar PV maker T-Solar. Get ready for the universe of alternative energy investing to grow a lot bigger!

Free-market Capitalism as a Driver of Energy Policy

I notice – with no particular level of surprise – that many of the comments we get on business blog posts suggest fairly radical ideas in terms of social reform. I am by no means an expert on this, though I do try to keep an open mind to ideas other than garden-variety capitalism.

In fact, I often ask myself: What would have happened in Cuba over the past 50 years if the US hadn’t done everything in its power to ensure the most miserable lives possible for those people? Are there valid alternatives to our way of life?

But, looking at these ideas in a cold and pragmatic light, it seems that these alternative social and economic construct only replace one set of horrors with another – in many case, horrors that are far greater. If market conditions do not set levels of production and consumption of goods and services, who or what does? Can anyone reasonably believe that a centralized government will do a better job than free-market capitalism?

Foreign Investment in U.S. Renewables and Job Creation – By Guest Blogger Kathy – Continued

PhotobucketAs suggested yesterday, here is a continuation.

Another Example of Foreign Investment

Danish company Vestas, world wind turbine leader, has been expanding its production base in the U.S. where it says it created more than 1,200 skilled jobs, and expects that number to climb to 4,000 or more by the end of 2010. Vestas was encouraged by the Obama administration’s commitment to develop renewable energy; they say it hopes Congress will pass a national renewable energy standard to stabilize the U.S. market in the long term.

This key point, much discussed and highlighted lately, needs to be understood. The renewable markets, including wind, have been relatively unstable because tax credits and other policies are short-term and lapse with no assurance of continued support. Further, there is no policy enabled by a Renewable Electricity Standard, ensuring purchase of renewable energy by utilities.

Where China provides the wind industry assurance of growth with a $440 – $660 billion clean energy bill and requirement to buy renewable energy generated power, there is no corollary in the US

Europe is the undisputed leader in wind energy. 60% of world capacity was installed in Europe by the end of 2007, says the European Wind Energy Association (EWEA. “Wind Energy – The Facts”, February 2009) — and political support continues for growth. The European Union adopted a 20% renewable target by 2020 and followed with legislation in 2008 to support expansion. EWEA projects 80,000 MW installed by end of 2020. Denmark has already reached 21% of electricity supplied by renewables, and Spain sits at about 12%. The following chart, courtesy of the Energy Information Agency, illustrates the place that wind holds for electricity generation in Europe:

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Underlying key factors in supporting U.S. legislation and policies for the renewable energy industry include:

 job growth and economic opportunities abound;
 clean energy is good for the environment and our health;
 renewables are necessary long-term to wean us away from foreign dependence on fossil fuels

Key legislation, policies and credits are key factors for any country – the U.S or foreign – to invest. While The American Recovery and Reinvestment Plan (known as the stimulus funding) is a great boon to the new industries, it too is temporary and expires in 2012. Support will be needed from every quarter to continue the growth.

Green Energy Technology Patents Reach Record Highs in 2009 – By Guest Blogger Kathy – Continued

As noted yesterday, the annual report of the Clean Energy Patent Growth Index (CEPGI), published quarterly, confirms that 2009 was a record year for green tech.

Automobile companies dominated the top clean energy patent holders; big auto holds five of the top ten spots, with Honda, GM and Toyota in the lead. Honda leads in hybrid/electric vehicle patents.

A few other companies of note:

 GE holds twice the number of patents over its wind competitors.
 Canon was and remains the solar photovoltaic leader.
 The CEPGI index report noted that Panasonic had 29 clean tech patents in 2009 but only six in the prior year – 2009 was an active year for the company.
 Bloom Energy had 8 fuel cell patents in 2009, none in 2008 but four in previous years.
 Tesla had 4 hybrid/electric vehicle patents in 2009, their first since the CEPGI index started tracking in 2002.

As far as academia is concerned, the University of California remains in the lead for patents since 2002 with California Institute of Technology second. The University of Florida gained three in 2009.

The U.S. Patent and Trademark Office (PTO) Fast-tracking Green Tech in 2010

The PTO announced a pilot program open from December 8th, 2009 through December 8th, 2010 that is designed to expedite the patent process for clean tech projects; the process normally takes 30 to 40 months, but the fast-track process could shave off a great deal of time. This pilot program was announced by energy Secretary Steven Chu and Commerce Secretary Gary Locke, and the first 3,000 patent petitions will eligible.

Chu and Locke support the idea that American innovation and competitiveness are key. “Every day an important green tech innovation is hindered from coming to market is another day we harm our planet and another day lost in creating green businesses and green jobs,” Secretary Locke said. (Green Tech. “Patent Office Puts Green Tech on Fast Track,” by Martin LaMonica. December 8, 2009).

What Does This All Mean?

The increase in patents shows that renewable energy technology is creating force in the right direction. Governmental support with the fast-track process cuts through some red tape for innovators. This bodes well for everyone, as long as research and development monies continue and as long as new governmental policies don’t squash this critical momentum.

Green Energy Technology Patents Reach Record Highs in 2009 – By Guest Blogger Kathy

Green patents have been tracked since 2002 by the Cleantech Group of Heslin Rothenberg Farley & Mesiti. The 2009 annual report of the Clean Energy Patent Growth Index (CEPGI), published quarterly, confirms that it was a record year for green tech.

The number of patents in 2009 grew by 200 over 2008; the chart below illustrates the explosive growth. Solar soared up 60% and biomass up 260% over last year. Hybrid/electric vehicle and fuel cells were up 20%. Geothermal was steady with only one more patent than last year, while tidal and hydroelectric decreased in 2009.

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(Chart courtesy of the Cleantech Group.)

The U.S. holds about half of the world’s clean energy patents since 2002, as depicted below, with Japan and Germany running in second and third place for total renewable energy patents. However, when it comes to the category of hybrid/electric vehicle patents, Japan leads the world with 49% and the U.S. at 39%.

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Fuel Cell Patents Lead All Categories

The leader in all green tech sectors continues to be fuel cells, as seen in the chart below, again, courtesy of the Clean Tech Group. Solar’s increase brought it on par with wind patents this year.

Granting of patents is considered an important measure of activity and resources being devoted to new innovations. Patents demonstrate that serious efforts and advances of value are being made to bring forward technologies, one would hope, for the eventual benefit of all. CEPGI tracks U.S. patents in the area of solar, wind, hybrid/electric vehicles, fuel cells, hydroelectric, tidal/wave, geothermal, biomass and other clean renewable energy technologies.

This article concludes tomorrow.

Clean Energy and Market Research

PhotobucketOne of my most important jobs here at 2GreenEnergy is speaking with the few dozen people who call or write each week looking for help with their clean energy projects. I conduct these interviews with an eye toward helping out in some fashion in any of the wide range of disciplines that is represented by our Associates: engineering, IP protection, raising capital, etc. But in truth, my first thought is to look at the caller’s problem as a marketing challenge. In the words of a friend of mine, “I’ve never seen a business problem for which more sales revenue was not the solution.”

In particular, I find myself repeating the same advice: conduct market research. Whether you do it yourself or outsource it to a team like ours, you need to find a rigorous, disciplined way to develop a profound understanding of your target customer segments.

Establish market demand — by segment. What do various kinds of people want? Why do they want it? How and where do they want to buy it? How are their workstyles and playstyles changing in ways that are most relevant to the matter at hand? What are the gut-wrenching emotional issues that are keeping them up at night – and how does what you’re offering address those topics?

I was looking at an old project database the other day and had a realization that made me feel kind of, well, old. Since I started out in the early 1980s, I’ve done more than 800 market research projects — for clients on five continents: IBM, H-P, Sony, 3M, Xerox, Philips, Pioneer, Magnavox, Mitsubishi, Porsche, AT&T, FedEx – not to mention hundreds of smaller, venture-capitalized start-ups and the like. From those research efforts were sprung some of the most well-known – and (at the risk of appearing immodest) most successful, highest-ROI campaigns the business-to-business marketing world has even seen.

If you’d like to discuss your venture in the context of market research, please don’t hesitate to contact us; we’d love to chat about your specific mission.

In fact, feel free to call right now; just hit “contact.” I’m in the office all this week — on and off the phone — as usual.