Posts Tagged by Sustainable Agriculture
Small Aeroponics Company Faces Big Marketing Challenge
| March 18, 2012 | Posted by Craig Shields under Sustainability |
I’m in the process of becoming a partner in an aeroponics company called Tower Harvest; I’ll have a video up on this shortly. I’m thrilled for the association with these people, in particular with CEO Rafael Quezada; he’s incredibly knowledgeable in this arena, and deeply committed to locally grown, organic, high-yield, yet low-cost farming.
When I think about how to address the business challenges the company faces, I’m reminded of a great number of experiences I’ve had over the last 30 years as a marketing consultant in which my clients had products or services in emerging categories. The quandary is this: How do we avoid spending our resources promoting the category, but rather allocating them to promoting our specific solution within that category? Read More
How Close to Sustainable Agriculture Are We?
| November 2, 2011 | Posted by Craig Shields under Sustainability |
“Sustainability” is such an important concept in our world today, and it’s magnificent to see so many people and corporate entities working hard to contemplate the effects their actions have on posterity. On the other hand, we come across atrocities every day that demonstrate how a great many of our deeds and policies run 180 degrees counter to this notion.
Here’s a good example, revealed in this interview on Democracy Now in which medical ethicist Harriet Washington discusses the situation of Monsanto’s dealings with the desperately poor, disaster-ravaged farmers of Haiti. If you’re able to read this without your heart pounding in anger and disgust, you’re a stronger person than I. Read More
Sustainable Agriculture
| March 4, 2010 | Posted by Craig Shields under Renewables - Science |
I was just editing my book’s chapter on media, which features an interview with Sustainable Business’s Rona Fried, which made me think about sustainable agriculture — one of her favorite subjects. No sooner had a saved the file did I note an email from another person I respect greatly, Tom Blakeslee, discussing the same subject.
Tom writes:
I’m flying to Denver Saturday to be with Abe Collins, who is starting a company to sequester carbon by rehabilitating degraded land by grazing cattle on it. Here is the site of a charity spreading the word about the method, called holistic management. It turns out that undoing the damage man has done to the land is by far the cheapest way to sequester carbon quickly. The carbon is in the biotic community that we have poisoned with nitrogen fertilizers and other bad farming methods, particularly since the “green revolution.” They have a 3-D computerized way to guide people through the process created by Alan Savory, whose son is on the staff.
This is quite powerful stuff; I urge everyone to come up to speed on the latest technologies here. Here’s Tom’s latest column on the subject.
