The Electric Vehicle Adoption Curve

More from Alex C:

Consumer research indicates only 5% of American’s are true “greenies.” Remember that most Americans do NOT believe in the global warming scare and that it is a large political war….they don’t care…they will buy EVs if it adds value to their life. Only for a few percent of buyers will that value be related to the “environment.”

Personally, I’m not sure about this. Looking at my own piece (Brass Tack #1) carefully, I see that I equivocate on this myself – even in one short essay. Certainly in bad economic times, people are less likely to take actions for the common good if their personal interests suffer in the process. And you’re right that the oil companies have, incredible as it may seem, succeeded in casting public doubt on the concept of global warming. However, I have to think that my “mink coat” analogy will stand up to some degree. And wait until you see the compelling ads that come out for the Nissan Leaf, the Mitsubishi i-miEV, and the others when they are available in the US. I have to think they’ll make Hummer drivers look pretty shameful; if I were writing those ads, I’d have a field day on this subject.