Sustainable Building Products Are Great, But Lack Sex Appeal
I just had a wonderful talk with Tina Vasile, CEO of Swing Green, purveyor of heat exchangers of various types. The company’s expanding, and that’s good, but Tina and I agree that it’s sometimes hard to get people excited about a set of technologies that are so “unsexy.” People tend to want some big, conspicuous thing on their roof generating clean electricity and making their electric meter run backwards, not a coil of pipe underneath the floor of their bathroom, cost-effectively but invisibly recapturing some of the heat from their shower water.
I’m not sure exactly what to do about that, except to persevere. Tina and her team are talking to engineers, architects, government purchasing agencies – all the right people; if they stick with it, I know they’ll succeed.
During a 30-minute drive I took earlier today, I had the pleasure of listening to a 1964 talk that Dr. Martin Luther King, Jr. delivered at the Baccalaureate sermon at the commencement exercises for Wesleyan University in Middletown, Connecticut, which included that fabulous line: 
In the world of sustainable lumber certification, a lot of hard knocks have been traded between various organizations, mainly over the issue of acceptance by the United States Green Building Council’s (USGBC) Leadership in Energy and Environmental Design (LEED) program, the current standard in green building certification. As of 2014, the only organization that the LEED program 
Hyundai has been developing alternative-fuel vehicles for a long time, and has been offering several electric and hybrid models for a while now, which have made them one of the leaders in green vehicles. In recent years, they have been developing hydrogen fuel cell vehicles, which are considered to be cleaner, more efficient, and have better range than other types of alternative vehicles. 
Today everybody is talking about green cleaning. This is a process that involves using eco-friendly ingredients for the preparation of cleaning products. If you want to keep fresh water clean and toxic-free, you need to consider green cleaning.
In this day and age, as we consider climate change, global warming, and other scientific phenomenon, we’re all looking for ways to help reduce our carbon footprint.
