The Electric Vehicle Adoption Curve – Two Opposing Views
In response to my recent piece on electric vehicles, a few readers sent me John Peterson’s position on the subject. Thanks, but I’m already quite familiar with it. John’s a brilliant, honest, and levelheaded guy; in fact, I plan to visit him in Switzerland when I’m in Europe next spring. Having said this, I disagree with him here.
For starters, the concept that EVs are overhyped and destined to failure because “Cheap Beats Cool” does not ring true of the auto market generally. Since the dawn of the automobile, and certainly since World War II, cars may be about sex, or about the wish to appear affluent, but they certainly aren’t about getting around as inexpensively as possible; “cheap” really isn’t the motivating force here. (more…)