As my client John Collings and I contemplate the future of his business, EV Profiler, and the way we need to present it to the market, we turn our attention to the basic message: removing the concept of range anxiety from the equation in the sales process. With the EV Profiler, you have a conversation between an EV prospect and a dealer rep that goes like this:
Customer: You say I’ll get X miles in range. But I drive in hilly terrain, and I’m not exactly a little old lady behind the wheel. I do 75 miles per hour on the freeways – and more, when I think I can get away with it. Somebody told me that, mile per mile, I’ll use twice as much charge per mile at 75 as I will at 40. This whole EV thing sounds like a non-starter to me, since the range I get in the real world may be absolutely terrible.
Salesman: I hear ya – and there’s an easy way to find out. Put this device in the car you’re driving now for a week, and just drive as you normally do. It transmits your exact real-time energy use to a computer. It tracks your speed, acceleration, braking, climbing and descending hills, and so forth – with amazing accuracy. You’ll receive a report every night by email, and at the end of the week, we’ll review a report summary together, and see pretty much exactly how far you could have gone in the — (e.g., Nissan LEAF).
Sounds like a solid, slam-dunk sort of sales tool. But what if an OEM, say Nissan, is so confident in its sales projections that they don’t think this is necessary? What if the OEM is hedging its bets on EVs overall? What if …? There are a half-dozen other scenarios that could make this device unrequired. But I have to think, at the end of the day, that there are a whole bunch of EV prospects who are very interested in the idea of driving by gas stations for the rest of their lives, but are sitting on the fence, each wondering: “Will this work for me?” The EV Profiler brings a rock-solid answer to a very good question.
