Greenopia — Honest, Thoughtful Ratings for All Things Eco-Friendly
I had a fascinating meeting yesterday with Greenopia’s director of research, Doug Mazeffa. Here’s a challenge for you: Go to their website, take a look at their undertaking, and try to guess how many people they have on their staff. I expected the number to run in the hundreds. How else could one expect accurate and up-to-date ratings on the “greenness” of companies in 54 different categories (21 of them in detail) in 250 cities around the country – not to mention their work overseas? In fact, this is all accomplished with a handful of people. (more…)